Thou Shalt Not “Borrow”
As a former magazine editor, I read this blog post from Wooden Horse magazine with great interest. I’d never heard anything of this particular case, but in the Internet Age both plagiarism and...
View ArticleSocial Media Truths in B2B Marketing
I guess it’s the blogger’s curse that every tiny action, each news nugget and minor event, starts percolating half a dozen ideas for new posts. (I guess you can tell that I rarely suffer from blogger’s...
View ArticleWhere Agencies (should) Earn their Keep
Branding and rebranding are delicate – much more so than most organizations believe. Usually the most valuable work the communications agency can provide its client is not a catchy tagline or a spiffy...
View ArticleBold Marketing Predictions for 2012
From Harold Camping predicting the Rapture, to the Philadelphia Eagles in the Superbowl, to Conde Naste Traveler citing Libya as “One of the 15 Places to See Right Now” just days before NATO started...
View ArticleHow lower-seeded teams can make B2B’s Final Four
Sports fans across America are digesting Kentucky’s win in the men’s NCAA basketball tournament, which for most wasn’t a huge shocker. The Wildcats were not only a #1 seed, they were also the odds-on...
View ArticleMarketing Communications Explained (with Donuts)
Charles Caleb Colton, an English writer in the early 1800s, said that imitation is the sincerest form of flattery. It is in Colton’s spirit that we use donuts to explain the many facets of B2B...
View ArticleAre you guilty of language abuse?
I can’t write any languages other than English (you can’t count my tourist Spanish and I didn’t retain anything from that one semester of Russian I took in college), but I’d bet that few other tongues...
View ArticleI found a brand message in my pajamas
Sometimes sage advice arrives unexpectedly, from the least likely source at the least likely time. Lying in bed in my Philadelphia Flyers pajamas, reading myself to sleep with throwaway fiction was not...
View ArticleHow PR Launched the Computer Industry
From Apple’s “1984″ Superbowl ad, directed by Ridley Scott, to the “Mac vs. PC” series of 66 commercials, the computer industry has always relied on advertising. Or did it? “This 1946 photograph shows...
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